The nation’s leading Managed Print Services (MPS) company for health care, today announced a transformation in its go-to-market sales strategy with a new geographically-focused business development structure and team of executives. This realignment is consistent with the company’s strategy to build upon its expanded customer base along the eastern seaboard and southeastern and northeastern regions of the U.S. The team will focus on building greater share in the health care industry where there are high concentrations of hospitals and hospital systems.
“As a result of our rapid growth in earning contracts with several large, multi-hospital systems and the considerable interest from other health systems across the nation in our proven MPS program, this was an optimal time to realign our sales strategy and organizational structure to build scale and new opportunities,” said Joseph J. Flynn, president and chief executive officer of CynergisTek. “We now have a well-defined national sales strategy and there is a strong pipeline of new business opportunities that we intend to seize.”
The new structure includes the appointment of Lisa MacDonald to the newly created position of Senior Vice President of Business Development for the Eastern Region. Ms. MacDonald will join Jeff Butler, CynergisTek’s Senior Vice President of Business Development, who will oversee sales efforts in the Western Region. Both report to Simon Vermooten, CynergisTek’s Executive Vice President of Solutions and Business Development. Ms. MacDonald, Mr. Butler and their teams will also focus on strengthening relationships with hospital executives and the company’s strong alliances with health care business and management firms that act as channel partners nationwide for CynergisTek.
“Lisa and Jeff have been with the company since its inception which gives them a deep understanding of how to tell our compelling story,” said Mr. Vermooten. “Both are highly respected professionals and have earned the trust of the hospital executives they have worked with throughout their careers, and they have hands-on experience of the benefits and savings our MPS program delivers to hospitals seeking ways to cut costs by reducing document production, improving print infrastructure processes and increasing workforce productivity. We are convinced that these two CynergisTek and health care industry veterans will successfully drive our newly aligned regional business development effort to advance our growth strategy and deepen our market share in the U.S. health care market.”
Ms. MacDonald, who has worked for CynergisTek since 2005 as head of East Coast Operations, is a skilled operations and health care services executive and marketing professional. She has led the company’s implementation of more than 30 hospitals and has intimate knowledge about the program’s financial and operational value to hospitals. Prior to joining CynergisTek, Ms. MacDonald worked in leadership positions for nearly 20 years with ServiceMaster (now Aramark) Management Services, supporting the integration of health care facilities’ delivery systems in the areas of environmental services, food services, engineering, clinical equipment and materials management. She earned a Business Administration degree from Taylor University.
Mr. Butler joined CynergisTek in 2004, and has since dedicated his career to the success of the company. He has been in the health care industry for over 25 years with executive experience in strategic business and market development, team building, and customer relations. Prior to his appointment with CynergisTek, he also held several national leadership positions with the former ServiceMaster Management Services division in its hospital outsourcing services areas, including acute and long-term care; and he led the Hill-Rom Company’s sales force for its western region in the areas of patient room systems and therapeutic surfaces. He earned a Bachelor of Arts from the University of California, at Irvine.
As the only vendor neutral, health care exclusive MPS company in the country, CynergisTek provides full-time, on-site teams of customer service and technical representatives to its hospital customers. It is at the forefront of providing specialized knowledge of hospital print environments that ensures cost reduction through continuous process improvements and strategies to reduce the production of documents substantially. Since December 2011, the company has doubled the number of hospitals in its national portfolio and provides its services to thousands of affiliated clinical and administrative facilities. The newly designed business development strategy and structure will expand upon its reach in the U.S. health care industry and provide rapid response to the growing interest by hospital administrator in its MPS program that will save in excess of $70 million for its current hospital customers over the next three to five years.
About CynergisTek, Inc.
CynergisTek, Inc. is the pioneer of managed print services for the health care industry, working exclusively with hospitals and hospital systems throughout the United States. We are vendor independent and provide intelligent solutions, a risk free program and guaranteed savings. CynergisTek assumes all costs related to print business environments through customized, streamlined and seamless integration of services at predictable fixed rates that are unmatched in the industry. We work collaboratively to assist our health care-partners in the delivery of quality patient care. The service and solutions provided by our on-site Centers of Excellence professional print strategy consultants deliver unparalleled customer service across the industry. For more information about CynergisTek, visit https://cynergistek.com.
Forward Looking Statements
This release contains certain forward-looking statements relating to the business of CynergisTek, Inc. that can be identified by the use of forward-looking terminology such as “believes,” “expects,” “anticipates,” “may” or similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties, including uncertainties relating to product/services development, long and uncertain sales cycles, the ability to obtain or maintain patent or other proprietary intellectual property protection, market acceptance, future capital requirements, competition from other providers, the ability of our vendors to continue supplying the company with equipment, parts, supplies and services at comparable terms and prices and other factors that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Certain of these risks and uncertainties are or will be described in greater detail in our Form 10-K and Form 10-Q filings with the Securities and Exchange Commission, which are available at http://www.sec.gov. CynergisTek, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.