As of July 1, enforcement of California’s digital privacy law began. However, though the hotly debated measure came into effect on Jan. 1 of this year, many companies dealing with sizeable amounts of consumer data are unprepared for the effects of the law’s full enforcement to kick in.
The California Consumer Privacy Act (CCPA) gives consumers inside — and often outside — the state the ability to make broad requests about the personal data related to them that companies may be holding. It allows consumers to request that companies not sell their data to third parties.
Marti Arvin, Executive Advisor at CynergisTek, offered commentary for this article, which discusses California’s newly enforced controversial digital privacy law – despite a call for a delay due to the pandemic and a lack of readiness by many companies.
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