Healthcare’s Pixel problem: Meta-based marketing projects spur privacy questions

November 17, 2022 CynergisTek, Inc.

Reports that Meta’s Pixel tool was scraping health data from hospital websites has led to patient outcry, multiple massive breach reports from healthcare entities, denial from Facebook, and more than 50 lawsuits over the alleged privacy violations.

But one looming question stands: why would health entities use a tool from a company with a history of public privacy violations, including those involving health data?

The answer, it seems, is that the teams implementing these tools likely had no idea.

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About the Author

CynergisTek, Inc.

CynergisTek is a top-ranked cybersecurity consulting firm dedicated to serving the information assurance needs of healthcare. CynergisTek offers specialized services and solutions to help organizations achieve privacy, security, and compliance goals. The company has been recognized by KLAS in the 2016 and 2018 Cybersecurity reports as a top performing firm in healthcare cybersecurity, as well as the 2017 Best in KLAS winner for Cybersecurity Advisory Services.

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